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Boca Java, Inc. Serves Up Five Million Cups to the Troops

Boca Java, Inc., a retailer of fresh-roasted gourmet coffee, announced today they have exceeded their current goal of serving five million cups of coffee to the troops deployed overseas.

In 2003, Boca Java, Inc. began an initiative to donate their fresh-roasted coffee to U.S. troops serving around the world. What became "Operation Million Cup" was such an overwhelming success that it grew into a goal to serve not just one million cups, but rather five million cups. The company now has met and exceeded that goal and the program continues to garner major support from Boca Java customers.

"We're thrilled to announce that we have served well over five million cups of coffee to the brave men and women serving our country far away from home," said Kevin Holbrook, President, Boca Java, Inc. "With the help of our customers, together we made this program grow into an amazing, productive gesture of good will, and the feedback and letters of thanks from our soldiers have been heartfelt and many times very emotional," he added. "You have no idea what such a simple gesture can do for someone living under extreme and dangerous circumstances. We now hope to deliver ten million cups to our soldiers!"

The company matches customer donations of coffee and ships not only coffee, but also cocoa and coffee grinders. They even have their own coffee blend dedicated to U.S. troops, named "Brew of Bravery." The responses from the service people continue to roll in on a daily basis. Soldiers often express their surprise and gratitude for the unexpected coffee packages. In the words of Lt. Col. Mitch B., "There are two things I look forward to in the morning: a good cup of Joe and no reports of injuries during the night."

For more details about the Operation 5 Million Cup or to make a donation, visit https://www.bocajava.com/support_the_troops.jsp.

 

About Boca Java
Since its inception in 2002, Florida-based Boca Java, Inc. has grown into a premier provider of artisan roasted coffee. The company selects all of its handpicked beans from the top 2% of Arabica beans available from renowned growers worldwide, and has fine-tuned its technique of small-batch roasting to ensure quality and consistency across all of its offering. Its traditional, hands-on Roastmasters craft fresher, higher-quality coffee than most specialty coffee retailers are able to deliver. Boca Java also carries a full line of handpicked teas, gourmet food, brewing accessories, and gifts. For more information, visit www.bocajava.com or contact Stefanie Hochstadter at shochstadter@bocajava.com.

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